Brand Manager

- Lead market research to determine gap analysis, understand market segmentation and customers perception & behavior in order to formulate effective marketing strategies including communication with the target groups - Lead the development of the Annual Operating Plan for his brands. This includes SWOT analysis, marketing strategy, forecasting, planning, A&P budget, A&P activities calendar for the year - Manage the creative development process from concept to final production stage across all media options. - Plan and execute various market-wide promotions for various channels and key accounts. - Coordinate with research agencies, advertising agencies, graphic designers, promotional items suppliers to ensure control and cohesiveness of the overall marketing plan including the development of artwork design of promo-packs, POSMs, packaging designs, media adverts, vehicle graphics, etc. - Maintain relationship with various suppliers. - Liaise with media buying and PR agencies for print, online advertising including social media, and PR requirements - Provide post promotion evaluation (measurement of results) of all activities. - Develop material for all promotional and sampling campaigns including consumer, trade and internal sale activities. - Monitor competitor activities and formulate measures to overcome them - Monitor sales share and distribution information of his brands to identify trends and to track actual performance against plan. - Analyze the findings from the audit agencies such as MEMRB/AC Nielsen reports regularly, identify gaps, generate insights and develop actionable reports to be shared with management and the sales team. -Coordinate with Sales, trade marketing, finance, planning, supply chain and other related functional departments to ensure that activities timelines are met. - Inform all relevant departments about NPIs and changes to existing products via comprehensive presentations covering all relevant information such as package designs, 4P’s POSM requirements, in-store sampling activity plan etc. - Manage the annual A&P budget and reconcile the spend on various activities regularly. - Maintain functional alignment with the purchasing department to ensure close to 100% service levels. - Reports weekly results and activities during management meetings.