Area Sales Manager

1. Gives feedback and gains commitment to improving area performance by conducting improvement-focused coaching sessions and market visits with sales team 2. Ensure that sales team is well-trained and developed 3. Sets direction for Sales Supervisors by defining and communicating sales targets for each Sales Supervisor. 4. Keeps the right number of sales team to serve the routes in his area, by systematically planning and implementing employees’ vacation schedule and by accurately forecasting recruitment needs. 5. Helps Sales Supervisors and salesmen meet or exceed job expectations by monitoring, coaching and motivating them and accompanying or visiting them in the market regularly. 6. Sustain positive team spirit by treating team members fairly and dealing with problem situations firmly and decisively. 7. Motivates and encourages his staff by monitoring and appraising them on regular basis. 8. Ensures that sales routes are planned and managed in a way that achieves the optimum distribution of company products and the most efficient use of vehicles. 9. Maintain good relations with external and internal customers. 10. Ensures that sales areas operate cost effectively and produce maximum results by regularly reviewing area performance and the factors that drive cost effectiveness and sales 11. Maintains good customer relations by solving and / or helping Sales Supervisors to solve customer complaints promptly. 12. Prevents fraud by reviewing routes/visits to customers to detect indicators of wrongdoing as early as possible. 13. Contributes to better management decision making by preparing and presenting timely market-related reports. 14. Increase the size of the display area, and look for distinguished locations 15. Increase the market share for each brand 16. Arrange and follow up on promotions 17. Achievement of targeted sales in volume & value 18. Returns/Wastage level within the budgeted level. 19. To monitor and ensure orders and forecast in line with market demand (matching sell-in to sell-out) 20. Credit and debtors within company policy. 21. Market responsiveness/competitor feedback. 22. Implementation of Al-Yasra’s merchandising policy. 23. Ensure adherence to quality policy.