All new AdSense
for content publishers must complete a two-step application approval
process. This approval process only applies to AdSense for content applicants.
If you are monetizing with a different product (e.g. AdSense for search,
mobile, video, games, etc.) you will not be subject to this two-step approval
process.
The first step in the process is a
preliminary check on your site and your account details. The second step in the
application process requires that you implement
the HTML ad code on your site. Once you've started generating ad
impressions, temporary “blank ads” will be shown until the final approval
process is completed. These blank ads will blend into the background of your
pages and shouldn’t interfere with the user experience.
During this time you won’t be
generating earnings and if you log into your account you’ll see a red alert
banner stating your account is still under review. This review period also
gives us the opportunity to crawl your
site and add it to our index so we can start serving ads as soon as you’re
fully approved.
For more information, please refer
to the publisher
application process post on the official AdSense blog.
After you’ve implemented the ad code
and we’ve completed our review of your site, a final approval decision will be
made. If approved, live ads will start showing in your existing ad units.
For help getting started, please
visit the AdSense
Academy.
Your ad relevance should increase
over time. However, keep in mind that if you make changes to a page, it may be
1 or 2 weeks before our crawler captures the changes and updates our index to
provide more relevant ads.
Adding the AdSense
for search code to your pages will instantly generate an AdSense for
search box. As search results are displayed on Google-hosted pages, relevant
ads will appear immediately, if ads are available for the particular query.
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