All publishers are required to
adhere to the following policies, so please read them carefully. If you fail to
comply with these policies without permission from Google, we reserve the right
to disable ad serving to your site and/or disable your AdSense account at any
time. If your account is disabled, you will not be eligible for further participation
in the AdSense program.
Because we may change our policies
at any time, please check here often for updates. In accordance with our
online Terms
and Conditions, it's your responsibility to keep up to date with, and
adhere to, the policies posted here. Exceptions to these policies are permitted
only with authorization from Google.
Publishers may not click their own
ads or use any means to inflate impressions and/or clicks artificially,
including manual methods.
Encouraging clicks
Publishers may not ask others to
click their ads or use deceptive implementation methods to obtain clicks. This
includes, but is not limited to, offering compensation to users for viewing ads
or performing searches, promising to raise money for third parties for such
behavior or placing images next to individual ads.
Content guidelines
Publishers may not place AdSense
code on pages with content that violates any of our content guidelines. Some
examples include content that is adult, violent or advocating racial
intolerance.
Copyrighted material
AdSense publishers may not display
Google ads on webpages with content protected by copyright law unless they have
the necessary legal rights to display that content. This includes sites that
display copyrighted material, sites hosting copyrighted files, or sites that
provide links driving traffic to sites that contain copyrighted material.
Please see our DMCA
policy for more information.
Webmaster guidelines
AdSense publishers are required to
adhere to the webmaster
quality guidelines.
Traffic sources
Google ads may not be placed on
pages receiving traffic from certain sources. For example, publishers may not
participate in paid-to-click programs, send unwanted emails or display ads as
the result of the action of any software application. Also, publishers using
online advertising must ensure that their pages comply with Google's Landing
Page Quality Guidelines.
Ad behavior
Publishers are permitted to make
modifications to the AdSense ad code so long as those modifications do not
artificially inflate ad performance or harm advertisers.
Publishers are encouraged to experiment
with a variety of placements and ad formats. However, AdSense code may not be
placed in inappropriate places such as pop-ups, emails or software. Publishers
must also adhere to the policies for each product used.
Site behavior
Sites showing Google ads should be
easy for users to navigate. Sites may not change user preferences, redirect
users to unwanted websites, initiate downloads, include malware or contain
pop-ups or pop-unders that interfere with site navigation.
AdSense publishers must have and
abide by a privacy policy that discloses that third parties may be placing and
reading cookies on your users' browsers, or using web beacons to collect
information as a result of ad serving on your website.
Children's Online Privacy
Protection Act (COPPA)
If you implement any Google
advertising service on a site or section of a site that is covered by the
Children's Online Privacy Protection Act (COPPA), (a) you must notify Google of
those sites or sections of sites covered by COPPA using the tool found
here: http://www.google.com/webmasters/tools/coppa,
or the method for apps described here:http://developers.google.com/mobile-ads-sdk/docs/admob/best-practices,
and (b) you must not use interest-based advertising (including remarketing) to
target: (i) past or current activity by users known by you to be under the age
of 13 years or (ii) past or current activity on sites directed at users under
the age of 13 years.
AdSense restricts the placement of
ads on gambling sites and gambling-related content. We have different policies
for gambling content based on the country in which a publisher is located.
Publishers outside a limited group of countries are not allowed to place ads on
any gambling content or on any pages with links to gambling content. This
includes any content that allows users to place bets or play games in exchange
for an opportunity to earn money or other prizes.
Product-specific policies
AdSense for content: Publishers may place up to three AdSense for content ad
units on each page. Out of those three ad units, no more than one can be size
300x600. Publishers can place more than one of all ad sizes except the 300x600
on each page. In addition to three AdSense for content ad units, publishers may
also place up to three link units and two search boxes on each page. These
policies apply to both desktop and high-end mobile optimized sites.
AdSense for search: A maximum of two Google AdSense for search boxes may be
placed per page. Also, a single link unit or image ad only may be placed on
pages with AdSense for search results. Queries must originate from users
inputting data directly into the search box and cannot be modified. This
includes pre-populating the search box with terms or hard-coding direct links
to search results pages. AdSense for search code may not be integrated into any
software application such as a toolbar.
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